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Latest

Nov
07
Leveraging AI to Create Effective Brand Icons

Leveraging AI to Create Effective Brand Icons

Brand icons construct stakeholders' edifice of trust. Seasoned designers understood which symbolic bricks reinforced identities. Strategic icon selection leads
4 min read
Oct
27
AI-Powered Imagery: Fine-Tuning Your Brand’s Visual Identity

AI-Powered Imagery: Fine-Tuning Your Brand’s Visual Identity

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take
3 min read
Oct
16
Why and How AI Can Help You Build a Cohesive Brand Typography System

Why and How AI Can Help You Build a Cohesive Brand Typography System

"Typography is the visual form of language", noted Ellen Lupton. In today's digital frontier, artificial intelligence
5 min read
Oct
09
Why and How AI can Craft Your Ideal Color Palette

Why and How AI can Craft Your Ideal Color Palette

Did you know that the human eye can perceive approximately 7 million different colors? New AI capabilities allow anyone to
4 min read
Sep
30
minimal, ai brand storytelling on dark, neon gradients --ar 16:9

Why and How AI Can Be Your Next Brand Storyteller

AI-powered storytelling could teach even the masters a thing or two. AI today digs deep into data to craft brand
3 min read
Sep
26
AI-Powered Brand Voice and Tone Strategy

AI-Powered Brand Voice and Tone Strategy

Nike inspires, Starbucks welcomes, Target innovatesβ€”all through distinctive brand voices. Crafting your own, though, isn't easy. Old
4 min read
Aug
31
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Decoding Your Audience: How AI Enhances Persona-Based Marketing

AI can be your marketing team's time machine - revealing not just detailed insights about your current customers,
3 min read
Aug
16
AI Naming: Blend Sound, Meaning & Availability

AI Naming: Blend Sound, Meaning & Availability

Unlike the old assumption that a brand name is born from a 'aha' moment, we now live in
2 min read
Jul
28
Minimal ai choosing brand archetypes on dark background --ar 16:9

Identifying Your Brand Archetype with AI: A Path to Authenticity

π„π―πžπ«π² π›π«πšπ§π 𝐑𝐚𝐬 𝐚 𝐝𝐒𝐬𝐭𝐒𝐧𝐜𝐭 𝐩𝐞𝐫𝐬𝐨𝐧𝐚π₯𝐒𝐭𝐲 𝐭𝐑𝐚𝐭 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐚 𝐬𝐩𝐞𝐜𝐒𝐟𝐒𝐜 𝐚𝐫𝐜𝐑𝐞𝐭𝐲𝐩𝐞. π‡π¨π°πžπ―πžπ«, 𝐧𝐨𝐭 𝐚π₯π₯ π›π«πšπ§ππ¬ 𝐚𝐫𝐞 𝐚𝐰𝐚𝐫𝐞 𝐨𝐟 𝐭𝐑𝐒𝐬. Jung's archetypes are universal character models that represent human behaviors. They assist the brand in humanizing itself, resulting
3 min read
Jul
18
AI-Driven Mission, Vision, and Values: Why should you do it,  and how?

AI-Driven Mission, Vision, and Values: Why should you do it, and how?

Learning to use AI to clarify and improve your mission, vision, and values is more than an opportunity; it'
3 min read