3 min read

AI-Driven Mission, Vision, and Values: Why should you do it, and how?

AI-Driven Mission, Vision, and Values: Why should you do it,  and how?
Minimal design ai searching for brand mission vision values on dark background --ar 16:9

Learning to use AI to clarify and improve your mission, vision, and values is more than an opportunity; it's essential.

Now I'll explain WHY and HOW you can do it.


1. Improved Precision: AI’s data-driven insights can help you to define or refine your mission, vision and values based on objective and factual data. Precision can help you align your business more closely with your customers’ expectations;

2. Competitive Advantage: Utilizing AI in your business strategies can provide you a distinct competitive advantage. AI offers new ways to understand, react to, and predict changes in your market, helping your business to stay ahead;

3. Innovation Culture: Your organization becomes more innovative by integrating AI into its strategic planning. It can stimulate creative thinking, drive progress, and reinforce a company’s identity.

4. Future-Proofing: Adopting AI is an investment in the future of your business. The ability to adapt your mission, vision and values based on AI’s predictive capabilities ensures that your business is prepared for upcoming shifts in the market.


Open ChatGPT, and write the following prompt:

Act like a skilled award-winning copywriter who specializes in Branding. Leverage the principles of “Start with Why” by Simon Sinek to create three compelling sets of Mission, Vision, and Values that resonate with {your brand name}. Please present the information in a tabular format.

About my brand: {Describe your brand}

Optimization tips for this prompt:

1. Detail your brand characteristics: Provide a thorough understanding of your brand. What it stands for, its purpose, its unique selling propositions, and its target audience.

2. State specific goals: If there are any specific goals that your brand aims to achieve, include them. These could be sustainability goals, customer service goals, etc.

3. Company culture: Any elements of company culture or ethos that you’d like reflected in your Mission, Vision, and Values should also be included.

4. Future ambitions: Detail any plans for future growth or directions that you would like your company to take.


I used this prompt for my design studio. This is how I described my studio:

About MS Smart Design Studio: It is a graphic design studio that specializes in applying and teaching artificial intelligence methods to build business visual identities. Our target audience consists of designers that want to include artificial intelligence into their workflows, as well as startups or businesses who want to establish their visual identities using AI.

And this is the result I got from ChatGPT:

After a few adjustments, that is my new AI-driven mission, vision and values:

Mission: Empower designers and businesses with AI-driven tools to shape their visual identities uniquely and efficiently;

Vision: A world where graphic design is democratized, with everyone having access to advanced AI tools to create stunning visuals;

Values: Innovation: We continuously strive for the creative application of AI in design. Creativity: Human imagination is the catalyst of our designs, and technology amplifies our vision. Education: We believe in sharing our knowledge to equip others with skills for the future. Excellence: We commit to high-quality outputs in every project we undertake.

In this prompt, I have used Simon Sinek's framework from the best-selling book "Start with WHY".

Framework Origin: Simon Sinek's "Start With Why" framework posits that successful companies first articulate their purpose ('why') before their methods ('how') or products ('what').

  1. Key Features & Benefits: Rooted in the belief that people buy 'why' not 'what' you do, this approach helps firms build an emotional bond with their audience, ideal for brands aiming for distinctiveness or social impact.
  2. Application & Examples: Apple Inc. exemplifies this approach by first expressing its 'why'—challenging norms and thinking differently—which then guides its 'how' and 'what': user-friendly, well-designed products like computers and phones.
  3. Additional Insight: The 'why' can simply be a unique approach that distinguishes a company, not necessarily a world-changing mission.

You can buy this book here 👇

Start With WHY - How Great Leaders Inspire Everyone to Take Action - Simon Sinek

Fusing art, design and AI to craft visionary brands.

Bridging art and innovation across illustrations, fashion, murals, tattoos and multimedia - I constantly redefine my creative frontiers.

Leveraging leading-edge AI, I create singular brand identities and strategic narratives—redefining visual experiences.

Follow me, and let`s connect ☞ https://bit.ly/linkmarcel

Questions? Reach Out via Email 📬

Keep learning, creating, and enjoy the journey!