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Identifying Your Brand Archetype with AI: A Path to Authenticity

Minimal ai choosing brand archetypes on dark background --ar 16:9

π„π―πžπ«π² π›π«πšπ§π 𝐑𝐚𝐬 𝐚 𝐝𝐒𝐬𝐭𝐒𝐧𝐜𝐭 𝐩𝐞𝐫𝐬𝐨𝐧𝐚π₯𝐒𝐭𝐲 𝐭𝐑𝐚𝐭 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐚 𝐬𝐩𝐞𝐜𝐒𝐟𝐒𝐜 𝐚𝐫𝐜𝐑𝐞𝐭𝐲𝐩𝐞. π‡π¨π°πžπ―πžπ«, 𝐧𝐨𝐭 𝐚π₯π₯ π›π«πšπ§ππ¬ 𝐚𝐫𝐞 𝐚𝐰𝐚𝐫𝐞 𝐨𝐟 𝐭𝐑𝐒𝐬.

Jung's archetypes are universal character models that represent human behaviors. They assist the brand in humanizing itself, resulting in a more distinct identity and more cohesive and successful communication. They provide a shared language about values and purpose, linking the essence of your brand to the heart of the customer.

Remember: you are a brand as well.

If you're still unsure about the archetypes that characterize your brand, I've got good news: Now I'll teach you how to utilize artificial intelligence to find that answer quickly and precisely. πŸ‘‡

Why does it matter?

1- Enhanced Self-Awareness

 The A.I analysis can often reveal aspects of your brand that you might overlook,  improving your brand’s self-awareness and ensuring its authenticity.

2- Data-Driven Insights

By utilizing A.I in identifying your personal brand archetype, you get access to robust data-driven insights that make your brand development more objective and accurate.

3- Consistency in Messaging

Once the archetype is identified, it paves the way for a consistent brand voice and messaging across all platforms, enhancing brand recall.

4- Precise Targeting

By understanding your brand archetype, you can tailor your marketing strategy to effectively reach the right audience**.**

5- Authentic Storytelling

A brand archetype helps create authentic and impactful storytelling, a critical component of effective branding in today’s digital age.

How can you do it?

1- Open ChatGPT or Claude;

2- Write the following prompt:

Embodying the role of an experienced, award-winning branding professional, apply the framework from β€œThe Hero and the Outlaw” by Margaret Mark and Carol S. Pearson, guided by Carl Jung’s theory. Conduct an in-depth evaluation of {Your Brand Name}’s brand persona, contrasting it against the 12 Jungian archetypes. Utilize a scoring scheme from 1 to 10, where 1 represents the least congruence. Briefly rationalize each assigned score. Please arrange the outcomes in a tabular format for effortless interpretation.
Subsequently, direct your attention to a succinct analysis of the top three scoring archetypes. Identify and explain 3-4 unique yet relatable traits for each chosen archetype. Conclude by providing practical recommendations on how {Your Brand Name} can leverage these insights to fortify its brand positioning and enhance its communication strategies.
{Describe Your Brand}

Tip 1:

Make sure you include the following information when describing your brand:

1. Detail your brand values: Core principles guiding your brand;

2. Brand Personality: Human traits associated with your brand;

3. Product/Service Description: What your brand offers;

4. Target Audience: Details of your consumers;

5. Unique Selling Proposition: What sets your brand apart.

Tip 2:

Try the same prompt on different AI models.


1. Diverse Perspectives: Different training data in each model leads to varied interpretations and more idea generation;

2. Accuracy Enhancement: Multiple models can help identify and correct potential biases or errors;

3. Comprehensive Analysis: Each model may emphasize different aspects of the prompt for a well-rounded review;

4. Cross-verification: Similar results across models can increase confidence in output accuracy;

5. Language Adaptation: Translating the prompt into different languages can provide new insights and refine meaning.

In this prompt, I have used Margaret Mark and Carol S. Pearson's framework from the best-selling book "The Hero and the Outlaw".

This book explores 12 archetypes based on Jungian psychology. It shows how brands can identify their type, and align values for authenticity.

Key lessons teach how to map your culture and mission to archetypes. Companies in creative fields like tech, design and media would gain a lot. Those seeking a unique or rebel image too.

t's particularly beneficial for companies in highly competitive markets where differentiation is key. Companies in creative fields like tech, design and media would gain a lot as well.

It emphasizes that consumers don't just buy products or services, they buy into meanings. Brands that can tap into these archetypal stories can foster deeper connections with their audience, leading to increased loyalty and engagement.

To delve deeper into these concepts and learn how to apply them to your own branding efforts, you can purchase "The Hero and the Outlaw" on Amazon πŸ‘‡

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Fusing art, design and AI to craft visionary brands.

Bridging art and innovation across illustrations, fashion, murals, tattoos and multimedia - I constantly redefine my creative frontiers.

Leveraging leading-edge AI, I create singular brand identities and strategic narrativesβ€”redefining visual experiences.

Follow me, and let`s connect ☞ https://bit.ly/linkmarcel

Questions? Reach Out via Email πŸ“¬

Keep learning, creating, and enjoy the journey!